fix it for a euro time not NA and you may actually stand a chance of breaking your figures may i suggest 9pm on the sunday evening (UK time)
that way you'll get everyone away upto the russian border at that time and everyone away through to calif in opposite direction although it'll be earlier morning for them
either way thats the only way your gonna get the figures you want if you make it focused on a yank timezone you ignore the several thousand euros which is a bad bad bad idea.
remember america isnt the centre of the world england is thats why the time zone is +0